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鏈€濂界殑CRM杌熶欢鏈夊摢浜涳紵绨�(ji菐n)鍠ソ鐢–RM鐩�(p谩n)榛�(di菐n)

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1銆佺敤鍙婥RM

鐢ㄥ弸CRM鏄敤鍙嬩俊鎭鎶€鏈夐檺鍏徃鎺ㄥ嚭鐨凜RM杌熶欢锛屽叿鏈夎睈瀵岀殑瀹㈡埗淇℃伅绠$悊鍔熻兘锛岃兘杓曟澗瑷橀寗瀹㈡埗淇℃伅銆佹嫓瑷閷勩€佽伅(li谩n)绯讳汉绛夈€傛澶栵紝瀹冧篃鏀寔閵�(xi膩o)鍞祦绋嬬鐞嗐€佺嚐(y铆ng)閵�(xi膩o)娲诲嫊(d貌ng)绠$悊銆佹湇鍕�(w霉)绠$悊锛屼互鍙婄附楂旀儏娉�鍒嗘瀽绛夈€傜敤鍙婥RM鑸囩敤鍙嬭病(c谩i)鍕�(w霉)杌熶欢绯诲垪闆嗘垚搴﹁純楂橈紝鏁�(sh霉)鎿�(j霉)闁撶浉浜掓祦杞�(zhu菐n)鏇村姞渚挎嵎锛屾暩(sh霉)鎿�(j霉)绲�(t菕ng)涓€绠$悊銆�浣跨敤鐢ㄥ弸CRM锛岀敤鎴跺彲浠ラ珮鏁堝湴瑕�(gu墨)鍔冮姺(xi膩o)鍞椿鍕�(d貌ng)銆佸寮�(qi谩ng)瀹㈡埗璩囨簮绠$悊鍜屽鎴跺繝瑾�(ch茅ng)搴︺€傚畠鏄竴娆鹃珮鏁堝拰寮�(qi谩ng)澶х殑宸ュ叿锛岃兘澶犳彁楂樹紒妤�(y猫)鐨勭嚐(y铆ng)閵�(xi膩o)绠$悊鍜屽鎴剁鐞嗚兘鍔涖€�

鐢ㄥ弸CRM

2.SiebelCRM

SiebelCRM鏄敱鐢查鏂囧叕鍙搁枊(k膩i)鐧�(f膩)鐨勶紝琚唬娉涙噳(y墨ng)鐢ㄤ簬鍏ㄧ悆鍚勫ぇ浼佹キ(y猫)锛屽挨鍏跺湪B2B闋�(l菒ng)鍩熷倷鍙楁杩庛€傚畠鐨勪富瑕佷綔鐢ㄦ槸閫�(j矛n)琛屽鎴剁鐞嗐€侀姺(xi膩o)鍞鐞嗐€佹湇鍕�(w霉)绠$悊鍜屽垎鏋愮鐞嗐€傛澶栵紝瑭茶粺浠堕倓鎿佹湁绲�(t菕ng)瑷�(j矛)鍒嗘瀽鍜屾暩(sh霉)鎿�(j霉)鎸栨帢鍔�鑳斤紝鍙紨鍔╀紒妤�(y猫)鍒嗘瀽澶ч噺鏁�(sh霉)鎿�(j霉)锛岀敓鎴愬垎鏋愮祼(ji茅)鏋滐紝浠ユ洿鍔犵簿纰哄湴鍒跺畾鍟嗘キ(y猫)姹虹瓥銆係iebelCRM鏄竴绋瓹RM杌熶欢锛岄潪甯搁仼鍚堝ぇ鍨嬩紒妤�(y猫)浣跨敤锛屽洜?y脿n)妯楊弬娴咃綄`娲昏€屼笖鍙互婊胯冻涓嶅悓鐢ㄦ埗鐨勪笉鍚岄渶姹傘€備娇鐢⊿iebelCRM绯荤当(t菕ng)锛屽彲浠ョ偤瀹㈡埗鎻愪緵鍊�(g猫)鎬у寲鏈嶅嫏(w霉)锛屾彁楂橀姺(xi膩o)鍞妇(j墨)鏁堝拰闊挎噳(y墨ng)閫熷害锛屽悓鏅�(sh铆)娓涘皯鐒�(w煤)鏁堟簼閫氱殑鐧�(f膩)鐢熴€�

SiebelCRM

3銆丼APCRM

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SAPCRM

4銆侀惮鐐篊RM

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榈偤CRM

5.濂囦箣澹獵RM

濂囦箣澹獵RM鏄竴娆句富鎵撲腑灏忎紒妤�(y猫)灏堢敤鐨凜RM瀹㈡埗绯荤当(t菕ng)锛屽彲浠ュ湪绶氱鐞嗗鎴躲€佸悎鍚屻€侀姺(xi膩o)鍞互鍙婂鎴舵湇鍕�(w霉)绛夋柟闈紝骞舵彁渚涗簡绲�(t菕ng)瑷�(j矛)鍒嗘瀽绛夊绋姛鑳姐€傝┎鐢�(ch菐n)鍝佺殑鐗归粸(di菐n)鏄叿鏈夊緢寮�(qi谩ng)鐨勯嚌灏�(du矛)鎬э紝涓嶅儏鍦ㄧ敤鎴堕渶姹傛柟闈㈣〃鐝�(xi脿n)鍑鸿壊锛屽悓鏅�(sh铆)鍦ㄥ(sh铆)闅涙搷浣滄柟闈篃鍋氬緱闈炲父鍑鸿壊锛岃兘澶犻仼鎳�(y墨ng)涓嶅悓椤炲瀷浼佹キ(y猫)鐨勭鐞嗛渶姹傘€�

濂囦箣澹獵RM

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                浠€涔堟槸CRM绯荤当(t菕ng)?鍦�(gu贸)鐢�(ch菐n)CRM绯荤当(t菕ng)鍝濂�?

                鎺ㄨ枽骞炬甯傚牬(ch菐ng)涓婂彛纰戣純濂界殑鍏嶈不(f猫i)CRM-涓皬浼佹キ(y猫)CRM瀹㈡埗绯荤当(t菕ng)閬告搰

濂囦箣澹獵RM瀹㈡埗绠$悊绯荤当(t菕ng)绨�(ji菐n)鍠(sh铆)鐢紝鍍�(ji脿)鏍间笉楂橈紝灏堢偤涓皬寰紒妤�(y猫)鍖归厤闇€姹傘€傛彁渚涘鎴剁鐞嗐€佸鎴惰窡閫�(j矛n)銆佸悎鍚屼粯娆俱€侀€�(j矛n)閵�(xi膩o)瀛樼鐞嗐€佽睛鍏鐞嗙瓑澶氶噸鍔熻兘锛屽彲鐐轰腑灏忎紒妤�(y猫)閲忚韩瀹氬埗鍖归厤鏂规锛屾豢鎰忓悗鍐嶄粯娆撅紝鎮ㄥ彲浠ユ敞鍐�(c猫)骞舵案涔呭厤璨�(f猫i)楂旈(y脿n)濂囦箣澹獵RM锛屼汉鏁�(sh霉)涓嶉檺銆�


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