In turn, that then also means that you’ll get more customers for a cheaper amount. Specifically, you’ll pay 33.5% less for Bing traffic!
Bing Has Better Targeting
Another big advantage of Bing is that it gives you some more precise controls in a number of ways. This largely relates to the ‘targeting’ that Bing offers.
For example, Bing allows you to target your ads only to people on tablets and smartphones. This can be very useful if you combine it with location targeting as it allows you to target people literally out in the street looking for place to stay, eat or shop.