It goes deeper too. That’s because having a vision can also help you to make the right decisions for your organization. We talked briefly about the importance of not just keeping your team afloat but of growing and avoiding catastrophe? That all comes from having the right vision. Your vision is what gives you your goal. And if you get it right, it should also be what gives you your drive to succeed and makes that passion contagious. Many of the points we talk about later in this article will stem from that vision.

Introducing: The Golden Circle

Perhaps the best way to illustrate what is meant by this, is to look at a concept in business known as the ‘golden circle’. What is the golden circle? Well, if you believe the highly popular TED talk by Simon Sinek (who first proposed the concept), the golden circle is the difference between innovating companies that grow and thrive and those companies that fail.

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