1. Share images whenever possible. Your followers and anyone else who views your posts are going to be scanning the web like everyone does and you need to be able to grab their attention and get them to actually read your content.


    1. Sharing your reviews can be one of the most effective sales tools that you have. When someone leaves a positive review share it on social media and then sit back and watch the sales roll in. People trust online reviews almost as much as they do the recommendation of a trusted friend.


    1. Make it easy for someone to share your content with others. Make sure that you are following a strategy and creating buttons that are in a location most likely to be used by your readers. The easier that you make it for people to share your content the more likely it is that they will. If you find something that is working, stick with it and be consistent so that people know where to look for it.


  1. You are on social media to create a human face behind your business so make sure that you actually interact with your followers. Read their posts, and comment on them when appropriate and do everything that you would do for a friend that you are following on a personal social media account. Of course, the more followers you have the more limited your personal interactions have to be, but the point is to make sure that your followers know that you actually care about them and don’t just see them as dollar signs.

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