Heck, people on Kickstarter will even pay to see your mission statement become a reality even when there’s nothing in it for them. Oculus’ mission statement is to: deliver incredible, affordable and ubiquitous consumer virtual reality to the world. This is a mission that people believed in so strongly, that they essentially funded the organization and allowed it to become a real-life company.

A good business starts with that vision and then builds outward from there – everything from the branding, to the marketing, to the products themselves should align with that eventual end goal. And when you’re excited about your goals, it will be infectious. When you’re excited about where your business is going, it will come across
in the way you gesticulate, the way you talk and the way you lead. And this is what will make people follow you to the ends of the Earth.

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